- Mar 19, 2006
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http://www.msn.com/en-us/news/techn...s-production/ar-BBuBHyf?li=BBnb4R7&ocid=HPDHP
The video cassette recorder burst onto the scene in the mid-1970s, sparking a major standards battle between Sony?s higher fidelity Betamax format and the lower quality but cheaper Video Home System, or VHS, format developed by JVC. The war raged for several years, as each side tried to convince consumers and Hollywood to favor its format, but by 1980, VHS had captured 80% of the market. Analysis of the battle, and why Sony lost, formed the basis of innumerable business school articles and remains a frequently cited lesson whenever a market has competing technological standards.
Hollywood had to get over its initial wariness of a machine that could record television programs without requiring any fees. Speaking at a congressional hearing in 1982, Jack Valenti, head of the Motion Picture Association of America, famously warned: ?the VCR is to the American film producer and the American public as the Boston strangler is to the woman home alone.? He couldn?t have been more wrong, as consumers ended up spending billions to buy and rent copies of their favorite movies. By 1986, the $4.4 billion consumers spent buying and renting tapes exceeded the $3.8 billion they spent going to the movies at the theater.