http://covers.com/lou/indepth/indepth.asp?ur=434
Just as the dust begins to settle on the AcesGold debacle, another Curacao-based sportsbook is looking for new owners.
All World Sports (betallworld.com) is on the market, and its brain trust is apparently courting a few interested suitors.
"I know the owners are communicating with three potential buyers and I expect them to make a decision by the end of March Madness," said Rick, operations manager for All World Sports.
Rick refused to discuss the sale any further, but said it wasn't his decision to wait until after the largest sports betting month of the year to make a move.
"I am not negotiating the sale. The owners are," Rick said in an e-mail to Covers.com.
One well-placed source in Curacao said All World Sports has been looking to sell since January. And the owners have placed a "low seven-figures" price tag on the operation.
The source said the book he works for was initially interested in buying the customer list, but backed off when it discovered All World Sports has "less than 200 active customers."
If the sportsbook can't be sold in its entirety to one buyer, the source said the ownership group would reluctantly sell the company in pieces.
"It is my impression the owners would sell the customer list to one buyer, and the merchandise or programming to someone else."
Within the last week, All World Sports has stepped up its marketing campaign by spamming e-mail addresses of people it believes would be interested in betting on sports.
Maybe it's coincidence, but the promotion is targeting the NCAA basketball tournament, and ends around the time a new ownership group is expected to take over.
"Get 5 % Juice every day of the week from now till the end of March Madness on all NCAA Games!" screams the headline at the top of the e-mail advertisement.
The source, who spoke to Covers on the condition of anonymity, said the current owners are looking to sell because they don't want to invest the required funds needed to boost its number of users.
"Unfortunately, the owners don't want to place money in marketing and advertising, which is why the book has such a low customer base," the source said.
"Based on the investment already made (in All World Sports), the company has plateaued. And in order to make the move to another level, it needs to get its name out there."
The source used the example of Canadian sportsbook, SportsInteraction, which has invested a large portion of its budget into name recognition.
"And it paid off. SportsInteraction is one of the biggest small-player books out there now."
The source said that kind of expensive marketing campaign is not something the current owners of All World Sports are prepared to sink money into.
All World Sports is licensed by the government of the Netherlands Antilles. And under the terms of that license, all bettors' deposits are held in a 'players foundation trust account' for their protection.
Just as the dust begins to settle on the AcesGold debacle, another Curacao-based sportsbook is looking for new owners.
All World Sports (betallworld.com) is on the market, and its brain trust is apparently courting a few interested suitors.
"I know the owners are communicating with three potential buyers and I expect them to make a decision by the end of March Madness," said Rick, operations manager for All World Sports.
Rick refused to discuss the sale any further, but said it wasn't his decision to wait until after the largest sports betting month of the year to make a move.
"I am not negotiating the sale. The owners are," Rick said in an e-mail to Covers.com.
One well-placed source in Curacao said All World Sports has been looking to sell since January. And the owners have placed a "low seven-figures" price tag on the operation.
The source said the book he works for was initially interested in buying the customer list, but backed off when it discovered All World Sports has "less than 200 active customers."
If the sportsbook can't be sold in its entirety to one buyer, the source said the ownership group would reluctantly sell the company in pieces.
"It is my impression the owners would sell the customer list to one buyer, and the merchandise or programming to someone else."
Within the last week, All World Sports has stepped up its marketing campaign by spamming e-mail addresses of people it believes would be interested in betting on sports.
Maybe it's coincidence, but the promotion is targeting the NCAA basketball tournament, and ends around the time a new ownership group is expected to take over.
"Get 5 % Juice every day of the week from now till the end of March Madness on all NCAA Games!" screams the headline at the top of the e-mail advertisement.
The source, who spoke to Covers on the condition of anonymity, said the current owners are looking to sell because they don't want to invest the required funds needed to boost its number of users.
"Unfortunately, the owners don't want to place money in marketing and advertising, which is why the book has such a low customer base," the source said.
"Based on the investment already made (in All World Sports), the company has plateaued. And in order to make the move to another level, it needs to get its name out there."
The source used the example of Canadian sportsbook, SportsInteraction, which has invested a large portion of its budget into name recognition.
"And it paid off. SportsInteraction is one of the biggest small-player books out there now."
The source said that kind of expensive marketing campaign is not something the current owners of All World Sports are prepared to sink money into.
All World Sports is licensed by the government of the Netherlands Antilles. And under the terms of that license, all bettors' deposits are held in a 'players foundation trust account' for their protection.
