betED launches InPlay Live Betting platform

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betED.com, one of the leading online destinations for sports betting, poker and casino games has unveiled its new online live betting platform "betED InPlay". With Desktop, Tablet and Smartphone support betED is bringing European-style real-time betting to North America.

For those not familiar with live betting, it provides bettors with the ability to place wagers during a game on the outcome of the whole game, the outcome of a part of the game or an in-game prop. Watching sports, whether it be at home, in a bar or at the stadium, becomes an interactive experience as bettors react to changes in the flow of the game while odds and scoreboards update the user in real time.

Originating in Europe, live betting - also known as in-play or in-running, is becoming increasingly popular with sports bettors worldwide. betED's new live betting platform takes the best aspects from the established European offerings, but has created something unique and tailored for North American sports betting fans.

The live betting offerings of competing North American sportsbooks are limited because they use systems designed for pre-match betting or have to offer odds on generic stats to hide the fact that they can?t offer key game lines in real-time.

betED's platform was built from scratch and was designed specifically for live betting while also taking into account the need for compatibility with not only the user's PC and laptop but with web enabled mobile devices such as the iPad, iPhone, Android and others as well.

With betED InPlay, betting odds and game stats are updated continuously. Bettors see live, constantly updated odds and play-by-play game action - whether it be goals, fouls or penalties - all in real-time. Real-time updates mean fewer rejected bets due line movements - a common complaint with existing North American live betting systems. Bet placement occurs with one click allowing bettors to place wagers more quickly and allowing them to be notified and credited for winning bets while the game is running.

For additional information on betED's InPlay Live Betting platform, please visit www.betED.com/Live-Betting/
 

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betED InPlay Live Betting

Fact Sheet

What is live betting?

Live betting is betting on an event as it unfolds. It includes betting on the final outcome of an event using odds updated based on how the event is unfolding and betting on smaller outcomes within the event like betting on the next player to score.

Live betting in Europe and North America

Live betting originated in Europe with Ladbrokes where it is known as in-play or in-running. Live betting accounts for between 30 and 60 percent of turnover for sportsbooks in England (1) (2).

Live betting options in North America are limited because they are all based on systems that were designed for pre-match betting and have to offer generic stats markets to hide the fact that they can?t offer key game lines in real time.

What distinguishes the betED InPlay Live Betting platform from others?

The new betED InPlay Live Betting platform brings the rich European live betting experience to North America.

The betED InPlay Live Betting platform also offers the following advantages to North American bettors.

Lines and game status updated continuously with odds, goals and fouls getting pushed to the visitor in real time.
Fewer rejected bets because the system is fast and visitors can bet in one click.
Visual notification when a line moves.
Compatible with iPad, iPhone, Android and other modern devices.
Players receive immediate notification upon winning.
Player accounts get credited in real time.
Immediate notification upon winning is unique to the betED InPlay Live Betting platform.

The system is also compatible with more devices because it is done in HTML 5 which is better supported than the Flash systems used in Europe and will ensure forward operability for years to come.

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