This whole concept is fundamentally wrong!
So the books are discriminating against winners.
No business is going to provide additional compensation to customers who get the best of them. Reload bonuses are provided to players whose wagering history is in a net loss position as an incentive to continue to play with a book but if a player is in a net winning position, no book is going to reward you to continue to beat them.
As I mentioned above, if bonuses were awarded on any deposit, all a player would have to do is to wager until their account was in a winning position and withdraw all the funds in their account. At that point, they could simply redeposit those same funds and claim an additional bonus which makes zero business sense.
Let?s compare the situation to a sportsbook in a brick and mortar casino. If a player places a wager and wins that wager, would he expect to be able to go to the window and cash his ticket and then be given a bonus toward his next wager. Of course not. In fact there are few, if any perks or incentives given to sports players by casinos.
Not rewarding winning players is certainly nothing new and has been an integral part of bonus programs since their inception. Each of the following are excerpts from rules regarding bonuses from several different online sportsbooks:
Deposit amounts must cover withdrawals before qualification for bonuses would apply. Overall loss amounts (subsequent to withdrawals) can also be used to cover withdrawals.
Bonuses are only offered on new money; if a member has recently taken a payout, client will be required to make up the total amount of the payout in deposits before being eligible for a bonus. Bonuses will only be provided to clients with a net loss position, a client whose account is in a net positive position overall will not be eligible for re-load bonuses.
Once a withdrawal is made, an account will only be eligible bonuses on newly deposited funds which exceed the withdrawal amount(s).
Re-up bonuses are granted only if the player?s recent wager activity has resulted in losses that are at least equal to his re-up deposit amount.
Accounts are not eligible for re-load bonuses if there have been back to back withdrawals or withdrawals have exceeded 50% of account balance.
As you can see, this policy is an industry standard and it has always been this way.