https://esportsinsider.com/2021/06/...g2-esports-team-up-in-next-level-partnership/
<header class="td-post-title" style="box-sizing: border-box;">Exclusive: Betway and G2 Esports team up in ?next level? partnership
By
Cody Luongo -
<time class="entry-date updated td-module-date" datetime="2021-06-09T16:00:28+00:00" style="box-sizing: border-box;">June 9, 2021</time>
</header>
Online bookmaker Betway has announced a partnership with Berlin-based esports organisation G2 Esports.
According to a release, the two-year agreement will see Betway and G2 Esports collaborate on a series of fan-focused promotions focused on ?encouraging growth across multiple channels?. This includes conducting and co-creating show matches, live streams, fan activations, giveaways, and a variety of other video content.
Financial terms of the deal were not disclosed.
G2 Esports will join the likes of several prominent organisations that have established a partnership with the online gambling operator, such as FURIA, MIBR, PSG Esports, and BIG Clan. This lengthy list of team agreements also includes the Swedish-based Ninjas in Pyjamas, which Betway has partnered with since 2016.