From Mascots to the Sopranos:

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BETonSPORTS.com's March Madness Betting Has it All


LONDON -- Online sports book operator BETonSPORTS.com is proving this year that March Madness betting can include more than just wagers on which team will win what game.

Odds makers at BETonSPORTS plc (LSE:BSS) have released more than 200 proposition bets for the upcoming NCAA Men's Division I Basketball championship tournament, and the prop bets are as varied as the interests of the sites' users.

This year the odds makers have created unusual prop bets that tie in other aspects of pop culture beyond the March Madness games. One of the early favorites is a bet tying in the action of March Madness to the fast action of HBO hit series The Sopranos. BETonSPORTS.com users can make a bet of whether there will be more technical fouls in games played on the fourth day of the tournament or characters getting whacked on the show. The second episode of The Sopranos will air the same day that final games of the second round (March 19) will be played.

For years BETonSPORTS.com has made a name for itself in offering a wide selection of prop bets, and March Madness is no different. Users have flooded the site with special request for their own prop bets while others were developed by the proposition department. If a user doesn't see a prop bet he would like to wager on, the odds makers will gladly quote him a line and post the proposition for other users to take a side on.

The wide ranging props are just another reason March Madness has become a popular betting season for the sites customers, according to BETonSPORTS plc Director of Marketing Will Griffiths.

"There is nothing like March Madness," Griffiths said. "There is more betting on the Super Bowl, but that is really confined to one weekend. Here we will see a betting frenzy that will start this weekend with the conference tournaments and not end until the Final Four in early April."

Griffiths feels offering the proposition bets is an important tool for his site's customers.

"The phenomenon that has become the prop bets really has grown out of demand from our customers," he said. "The Super Bowl kind of started it all and then we saw that both our customers and our odds makers were having a lot of fun with coming up with as many unusual ways to combine the sports action on the field with other things going on off of it. The props department certainly didn't disappoint us this year with the variety of ways they came up with to bet on March Madness and I know our customers are appreciative of it as well."

To ensure the highest level of customer service, the BETonSPORTS wagering department will be fully staffed during the tournament, with more than 2,000 of its representatives on hand. Industry analyst predict that nearly $300 million will be wagered on March Madness through online sports betting sites.

To see a list of all the prop bets offered on BETonSPORTS (and the current odds offered on each), click here: http://www.betonsports.com/betting_lines.shtml
 
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