It is $30 for a normal WWF PPV. Wrestlemania has been $40 the past two years.
Trampled, it looks like the entire WWF is faces right now. Plans for splitting the promotions with a draft on 7/30 were scrapped and now who knows if WECW will ever be a separate promotion. Word is that Rocky vs. Austin is locked in for Summerslam so that would mean that one of the two would join WECW. Maybe the Rock will. As far as Austin being a heel, he was funny but the fact is that business went WAY down with him in that role. It seems fans don't want to see a wuss, goofball Austin. Or at least they don't want to pay to see it.
As far as wrestling's popularity and what slekirk posted, there are just a couple of things I would say there.
1) It is the highest regular weekly cable program except for ESPN Sunday Night Football, but it is understandable to discount that since football is only on a 17 week schedule.
2) The number of viewers Raw draws is generally equal to or slightly less than Smackdown, and Smackdown is generally ranked in the 90's or 100's in broadcast television ratings each week.
3) When TNN acquired Raw they immediately jumped into the top ten cable networks, but that is only due to Raw's ratings. USA network dropped ratings wise without Raw but their revenues actually went up. If you take Raw out of the TNN schedule, they would basically have no change in their ratings. The point is that while Raw draws great ratings, is not a great television show in some ways because its audience is very specific in their tastes so they don't tend to help the network as a whole by watching other shows.
4) Wrestling merchandise is really on the downswing. The audience wrestling has lost since 1999 is mostly kids and teens and that is who went gangbusters on t-shirts and dolls.
5) While Raw shows and PPVs generally still sell out, Smackdown taping attendance is tailing a bit. Non teleivised show attendance is really dropping. In fact, they recently cancelled a non televised show in San Francisco due to poor ticket sales. They were planning to make Smackdown a live show to attempt to boost ticket sales an ratings (a dumb move IMO because a live WWF broadcast is a $350,000 production cost) but those plans are now up in the air and only a couple of shows in August are going to be live for sure.
6) You are absolutely right about wrestling books. Some of that amazes me since most of them are weak but Foley's books have both been very good. The only thing I would add is that non-WWF wrestling books have done relatively poorly.
7) Many of their CDs have done very well but the last one experienced disappointing sales. That was mainly due to it lacking most main event themes.
8) DirecTV is NOT going to be funding any wrestling promotions. There are not even negotiations going on. Pro wrestling is not viable on PPV unless you have strong weekly television and there is only one promotion with weekly TV. Matrats, a promotion out of Calgary featuring mostly teens doing high flying moves, is scheduled to debut on PPV on 10/28 but that will fail without weekly TV. Hogan has been in negotiations for a while with Universal for a possible theme park attraction or restaurant and he will probably do a television pilot but getting that on PPV is a long shot. Dusty Rhodes has been promoting Turnbuckle Championship Wrestling out of Atlanta and trying to get on PPV but that is another long shot.
The bottom line is that unless some money mark comes along and offers $30 million+ to someone trying to promote wrestling, the only PPVs for the near future are going to come from the WWF. The plan was to have WECW do their own separate PPVs but that was dependent on doing a separate weekly TV shows with separate rosters. The only things wrestling related at all on PPV besides the WWF will be PRIDE, a mixed martial arts promotion from Japan, and UFC, which will have full cable clearance for a show in October.
To be honest I doubt very seriously that wrestling will match its popularity in 1998/1999 any time in the near future. Still, I do love watching and talking about the WWF.