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With the mandated Car of Tomorrow, changes to the Chase for the championship, Toyota?s arrival, ESPN?s return and the introduction of former Formula One driver Juan Pablo Montoya, 2007 is shaping up to be a big year for NASCAR.
The 2007 NASCAR season kicks off with the Daytona 500 and www.betED.com is offering odds on both the Daytona race and the overall winner of the Nextel Cup Championship.
The favorites to win at Daytona, according to www.betED.com are: Jimmie Johnson (+425); Tony Stewart (+450); Matt Kenseth (+650). Check out betED for odds on all drivers.
This season will be a pivotal one for NASCAR, which looks to rebound after a mediocre 2006 that saw television ratings slip and made many wonder if the sport had reached its plateau.
But NASCAR chairman Brian France hasn?t strayed from his belief that all is well in his family-owned business.
?We?re in a very strong position,? he insisted. ?We are still the No. 2 sport on television. Promoters continue to enjoy great ticket sales throughout the year, and I know 2007, with all of the things that are going on, will make for an exciting season.?
It starts this weekend at Daytona International Speedway, where the best of the Nextel Cup Series will kick-start the season with Saturday night?s exhibition Budweiser Shootout.
Preparations begin the very next day for the Feb. 18 season-opening Daytona 500. The race will mark the first time a Japanese automaker will take the green flag in NASCAR?s top series as Toyota?s expected to have at least a handful of its Camrys in the field. Seven different drivers will race Camrys this season, including two-time Daytona 500 winner Michael Waltrip and 1999 Cup champion Dale Jarrett.
The race also will include Montoya, a native of Colombia who will be the only non-white driver in NASCAR?s top series this season. A former CART champion, Indianapolis 500 winner and popular F1 driver, Montoya is starting what is expected to be a bumpy transition from open-wheel dominance to stock-car struggles.
Montoya is expected to bring new fans to NASCAR, and they?ll have no problem finding him as he?ll be featured heavily on satellite radio and television.
NASCAR is ramping up its exposure through Sirius Satellite Radio, which has an entire NASCAR channel that will provide flag-to-flag coverage on race day, and by welcoming back ESPN after a long hiatus.
With the mandated Car of Tomorrow, changes to the Chase for the championship, Toyota?s arrival, ESPN?s return and the introduction of former Formula One driver Juan Pablo Montoya, 2007 is shaping up to be a big year for NASCAR.
The 2007 NASCAR season kicks off with the Daytona 500 and www.betED.com is offering odds on both the Daytona race and the overall winner of the Nextel Cup Championship.
The favorites to win at Daytona, according to www.betED.com are: Jimmie Johnson (+425); Tony Stewart (+450); Matt Kenseth (+650). Check out betED for odds on all drivers.
This season will be a pivotal one for NASCAR, which looks to rebound after a mediocre 2006 that saw television ratings slip and made many wonder if the sport had reached its plateau.
But NASCAR chairman Brian France hasn?t strayed from his belief that all is well in his family-owned business.
?We?re in a very strong position,? he insisted. ?We are still the No. 2 sport on television. Promoters continue to enjoy great ticket sales throughout the year, and I know 2007, with all of the things that are going on, will make for an exciting season.?
It starts this weekend at Daytona International Speedway, where the best of the Nextel Cup Series will kick-start the season with Saturday night?s exhibition Budweiser Shootout.
Preparations begin the very next day for the Feb. 18 season-opening Daytona 500. The race will mark the first time a Japanese automaker will take the green flag in NASCAR?s top series as Toyota?s expected to have at least a handful of its Camrys in the field. Seven different drivers will race Camrys this season, including two-time Daytona 500 winner Michael Waltrip and 1999 Cup champion Dale Jarrett.
The race also will include Montoya, a native of Colombia who will be the only non-white driver in NASCAR?s top series this season. A former CART champion, Indianapolis 500 winner and popular F1 driver, Montoya is starting what is expected to be a bumpy transition from open-wheel dominance to stock-car struggles.
Montoya is expected to bring new fans to NASCAR, and they?ll have no problem finding him as he?ll be featured heavily on satellite radio and television.
NASCAR is ramping up its exposure through Sirius Satellite Radio, which has an entire NASCAR channel that will provide flag-to-flag coverage on race day, and by welcoming back ESPN after a long hiatus.
