Premium buzz: Florida to sell beer at football games in The Swamp
As the alcohol trend in college football continues to grow, Florida is the latest to jump on that revenue train.
In a press release Wednesday, the university announced that it will begin selling beer and wine at Ben Hill Griffin Stadium beginning with the 2016 football season. The catch, though, is that the sale of alcohol will be limited to the premium seating areas of the stadium, specifically the Holloway Touchdown Terrace and Evans Champions Club. The O?Connell Center, the home of the basketball Gators, will also offer alcohol to its premium seat holders.
For those keeping score at home, UF will become the sixth SEC school to sell alcohol at football games.
As the alcohol trend in college football continues to grow, Florida is the latest to jump on that revenue train.
In a press release Wednesday, the university announced that it will begin selling beer and wine at Ben Hill Griffin Stadium beginning with the 2016 football season. The catch, though, is that the sale of alcohol will be limited to the premium seating areas of the stadium, specifically the Holloway Touchdown Terrace and Evans Champions Club. The O?Connell Center, the home of the basketball Gators, will also offer alcohol to its premium seat holders.
For those keeping score at home, UF will become the sixth SEC school to sell alcohol at football games.
