Media Release
June 6, 2002
For immediate release
Premium TV signs ?2million exclusive deal with Bet365 Ltd
London, 31st May 2002. Premium TV (PTV), the UK?s leading online soccer internet company, announced today that it has entered into a long term exclusive agreement with leading UK f betting and gaming company, Bet365 Ltd. In the deal, worth over ?2million, Bet365 will provide a co-branded, tailored betting product across PTV?s platform of 78 official soccer club websites.
Following a three month tender process, Bet365, which was one of two PTV betting partners during the 2001/2002 season, will be offering PTV?s 3.5 million unique users the capability to access the betting product both online and over the phone ? and through one account.
Bet365 will also be launching an online Casino product on PTV sites, to complement the fixed odds service, as well as providing a comprehensive betting service for individual club sites throughout the World Cup.
Jonathan Sykes, Chief Executive of Premium TV said:
?PTV?s betting strategy is to develop a club-branded product, highly relevant and tailored for individual club fans. Bet 365?s approach and expertise is a great fit for our business and the millions of football fans we serve. PTV has turned over in excess of ?10 million in betting this season and our partnership with Bet365 will enhance our reputation as the online football fans? betting destination of choice?
John Coates, Chief Executive of Bet365, said he is delighted to be renewing his business partnership with PTV.
?It has been a volatile period for soccer clubs. We at Bet365 are soccer supporters and are pleased to be partners in this positive venture. This deal provides the opportunity for the clubs to benefit from the increased popularity of sports betting and in addition the fans are contributing to the clubs? finances when engaging in the wide variety of bets offered by Bet365?.
Notes to Editors
Premium TV
Premium TV runs over 80% of Premier League and Soccer League websites through partnerships with 78 soccer clubs (including Glasgow Rangers in the Scottish Premier League)
Premium TV?s websites have over 3.3 million unique users and achieve over one million page impressions a day.
PTV?s websites attract over 10% of UK Internet users and over 60% of the UK soccer fans Internet universe.
PTV?s websites offer major consumer brands the opportunity to communicate to an audience in an environment of trust and loyalty.
PTV?s websites have unique demographics, reaching the lucrative Male ABC1 Internet-literate audience on a scale unmatched by any other UK property.
Over 57% are in the 25-35 age bracket with an over 90% male bias audience.
All PTV?s sites can be accessed through its portal: www.officialfootballsites.co.uk
Visit PTV?s World Cup website at www.worldcuptournament.co.uk
Bet365 Ltd
Bet365 Limited is the Internet and telephone betting division of the Bet365 Group Limited, one of the UK?s largest independent betting and gaming groups.
Bet365 operates a 24 hour a day international call centre and Internet sportsbook to clients from over 100 countries.
The group also operates the Provincial Bet365 chain of licensed betting shops.
For more information and access to a PTV club World Premium Content Zone contact:
Alec King, Mercer Street Marketing and Consulting Ltd
(0044) 191 383 7345
Bet365 Ltd
June 6, 2002
For immediate release
Premium TV signs ?2million exclusive deal with Bet365 Ltd
London, 31st May 2002. Premium TV (PTV), the UK?s leading online soccer internet company, announced today that it has entered into a long term exclusive agreement with leading UK f betting and gaming company, Bet365 Ltd. In the deal, worth over ?2million, Bet365 will provide a co-branded, tailored betting product across PTV?s platform of 78 official soccer club websites.
Following a three month tender process, Bet365, which was one of two PTV betting partners during the 2001/2002 season, will be offering PTV?s 3.5 million unique users the capability to access the betting product both online and over the phone ? and through one account.
Bet365 will also be launching an online Casino product on PTV sites, to complement the fixed odds service, as well as providing a comprehensive betting service for individual club sites throughout the World Cup.
Jonathan Sykes, Chief Executive of Premium TV said:
?PTV?s betting strategy is to develop a club-branded product, highly relevant and tailored for individual club fans. Bet 365?s approach and expertise is a great fit for our business and the millions of football fans we serve. PTV has turned over in excess of ?10 million in betting this season and our partnership with Bet365 will enhance our reputation as the online football fans? betting destination of choice?
John Coates, Chief Executive of Bet365, said he is delighted to be renewing his business partnership with PTV.
?It has been a volatile period for soccer clubs. We at Bet365 are soccer supporters and are pleased to be partners in this positive venture. This deal provides the opportunity for the clubs to benefit from the increased popularity of sports betting and in addition the fans are contributing to the clubs? finances when engaging in the wide variety of bets offered by Bet365?.
Notes to Editors
Premium TV
Premium TV runs over 80% of Premier League and Soccer League websites through partnerships with 78 soccer clubs (including Glasgow Rangers in the Scottish Premier League)
Premium TV?s websites have over 3.3 million unique users and achieve over one million page impressions a day.
PTV?s websites attract over 10% of UK Internet users and over 60% of the UK soccer fans Internet universe.
PTV?s websites offer major consumer brands the opportunity to communicate to an audience in an environment of trust and loyalty.
PTV?s websites have unique demographics, reaching the lucrative Male ABC1 Internet-literate audience on a scale unmatched by any other UK property.
Over 57% are in the 25-35 age bracket with an over 90% male bias audience.
All PTV?s sites can be accessed through its portal: www.officialfootballsites.co.uk
Visit PTV?s World Cup website at www.worldcuptournament.co.uk
Bet365 Ltd
Bet365 Limited is the Internet and telephone betting division of the Bet365 Group Limited, one of the UK?s largest independent betting and gaming groups.
Bet365 operates a 24 hour a day international call centre and Internet sportsbook to clients from over 100 countries.
The group also operates the Provincial Bet365 chain of licensed betting shops.
For more information and access to a PTV club World Premium Content Zone contact:
Alec King, Mercer Street Marketing and Consulting Ltd
(0044) 191 383 7345
Bet365 Ltd
