In an industry that has made reference to the word VIP a clich?, VIP.com
reinforces its ownership of the word and its true meaning with authority by
unveiling its all-new branded website ? a new look and feel to represent the
company?s long-standing and genuine commitment to true VIP service.
June 28, 2006 (Curacao, Netherlands Antilles) ? Since 1997 players have been
enjoying best of breed products combined with leading customer service at
veteran sites VIPsports, VIPcasinos, VIPhorses and VIPpoker ? four products
with a singular commitment to their VIP name. Today the four products come
together under one brand, accessible from one site, as VIP.com .
While the products have always been a part of the same
family, the move to a single brand and single website will work to better
serve customers and reinforce the brand?s position as the one and only true
provider of VIP service.
While others in the industry have made passing and gimmicky references to
VIP service, VIP clubs, VIP treatment, etc. VIP.com has built its business
around the customer since it started operations almost 10 years ago. ?We?ve
been completely customer focused and committed from the beginning and the
newly branded site is a continuation of that focus and commitment. In
addition to a new look and feel we?ve introduced a number of product, site
and operational improvements to make sure our customers have access to what
they want when they want it,? commented Fredrik Wadstein, Marketing Manager
at VIP.com .
Outfitted with a new look and wordmark (?Your Access to Action?) VIP.com
promises the player safe, secure, trustworthy, reliable and fun gaming all
day, everyday. Combined with a number of new customer-centric features,
players will quickly realize that VIP.com is in fact the real thing. The
new VIP.com will help players:
? Get around the site more easily: A single site with consistent
navigation across all products means players can move around the new site
quickly and easily ? finding what they want when they want it.
? Keep track of their account activity: With updated deposit and
withdrawal pages, and always viewable account balances players can
seamlessly move their money into, out of and between products.
? Access the action they are looking for: Offering a full menu of
sports and horse betting options combined with casino games in Flash, Java
and download, and an upgraded poker room scheduled for early July, VIP.com
is certain to give players access to all the action they are looking for.
? Benefit from the value of a single-brand: In addition to easy
navigation and seamless movement across products, the new VIP.com also means
more streamlined customer service and rewards, which translates into even
better service for the customer.
?We are really excited about the new VIP.com. It is both a true reflection
of who we are as a company and an industry leading site for our players. In
fact, we are so excited about VIP.com we will be celebrating it for months
to come. All I can say for now is it?s a must to stay tuned to VIP.com in
the coming months to see just how close you can get to the action!,?
Wadstein announced.
About VIP.com
VIP.com is a one-stop online gaming site bringing the former VIPsports,
VIPcasinos, VIPhorses, VIPpoker together under a single brand and website.
VIP.com delivers players access to non-stop gaming action; safe, secure,
trustworthy, reliable and fun gaming all day, everyday.
VIP.com is part of Leisure & Gaming plc, a company publicly traded on the
London Stock Exchange (LSE: LNG).
reinforces its ownership of the word and its true meaning with authority by
unveiling its all-new branded website ? a new look and feel to represent the
company?s long-standing and genuine commitment to true VIP service.
June 28, 2006 (Curacao, Netherlands Antilles) ? Since 1997 players have been
enjoying best of breed products combined with leading customer service at
veteran sites VIPsports, VIPcasinos, VIPhorses and VIPpoker ? four products
with a singular commitment to their VIP name. Today the four products come
together under one brand, accessible from one site, as VIP.com .
While the products have always been a part of the same
family, the move to a single brand and single website will work to better
serve customers and reinforce the brand?s position as the one and only true
provider of VIP service.
While others in the industry have made passing and gimmicky references to
VIP service, VIP clubs, VIP treatment, etc. VIP.com has built its business
around the customer since it started operations almost 10 years ago. ?We?ve
been completely customer focused and committed from the beginning and the
newly branded site is a continuation of that focus and commitment. In
addition to a new look and feel we?ve introduced a number of product, site
and operational improvements to make sure our customers have access to what
they want when they want it,? commented Fredrik Wadstein, Marketing Manager
at VIP.com .
Outfitted with a new look and wordmark (?Your Access to Action?) VIP.com
promises the player safe, secure, trustworthy, reliable and fun gaming all
day, everyday. Combined with a number of new customer-centric features,
players will quickly realize that VIP.com is in fact the real thing. The
new VIP.com will help players:
? Get around the site more easily: A single site with consistent
navigation across all products means players can move around the new site
quickly and easily ? finding what they want when they want it.
? Keep track of their account activity: With updated deposit and
withdrawal pages, and always viewable account balances players can
seamlessly move their money into, out of and between products.
? Access the action they are looking for: Offering a full menu of
sports and horse betting options combined with casino games in Flash, Java
and download, and an upgraded poker room scheduled for early July, VIP.com
is certain to give players access to all the action they are looking for.
? Benefit from the value of a single-brand: In addition to easy
navigation and seamless movement across products, the new VIP.com also means
more streamlined customer service and rewards, which translates into even
better service for the customer.
?We are really excited about the new VIP.com. It is both a true reflection
of who we are as a company and an industry leading site for our players. In
fact, we are so excited about VIP.com we will be celebrating it for months
to come. All I can say for now is it?s a must to stay tuned to VIP.com in
the coming months to see just how close you can get to the action!,?
Wadstein announced.
About VIP.com
VIP.com is a one-stop online gaming site bringing the former VIPsports,
VIPcasinos, VIPhorses, VIPpoker together under a single brand and website.
VIP.com delivers players access to non-stop gaming action; safe, secure,
trustworthy, reliable and fun gaming all day, everyday.
VIP.com is part of Leisure & Gaming plc, a company publicly traded on the
London Stock Exchange (LSE: LNG).
