http://mmajunkie.com/news/4578/ufc-considering-july-19-show-to-counter-affliction-banned.mma
The UFC has begun preparations to host a live fight event on Spike TV on July 19, the same night that the upstart Affliction promotion hosts its first pay-per-view event, Sherdog.com reports.
According to the report, the event could feature a light heavyweight main event between Wanderlei Silva and former heavyweight Brandon Vera, and it's expected to take place in Las Vegas.
A source close to the organization tells MMAjunkie.com (
www.mmajunkie.com) that this isn't the first time the UFC has considered countering one of its rivals' major shows.
Back in May, EliteXC, arguably the UFC's top competitor, became the first-ever MMA organization to air live on major U.S. network television. A main event of former bare-knuckle brawler Kevin "Kimbo Slice" Ferguson and James Thompson was supplemented by a title fight between EliteXC middleweight champ Robbie Lawler and Scott Smith. The CBS broadcast peaked with 6.51 million viewers, topping previous ratings records held by the UFC and Spike TV.
According to the source, the UFC briefly explored the idea of putting together an event to counter "EliteXC: PRIMETIME," but many factors -- including already scheduled events on May 24 and June 5 -- prevented the May 31 show from taking place. The UFC and Spike TV ultimately countered EliteXC with pre-recorded programming geared around popular fighter Chuck Liddell, which held steady with 1.2 million to 1.6 million viewers throughout the night.
One thing worth noting is that with just a month of lead time, Spike TV would have a tall task in rearranging its programming and selling advertising for the event. The UFC and Spike TV would also need to negotiate a "fee" for the event since such programming isn't part of the standard UFC-Spike TV contract. UFC 75 (September 2007) and "Ortiz vs. Shamrock III: The Final Chapter" (October 2006) are examples of such speciality programs. And while the UFC and Spike TV have never publicly commented on the fee, it's believed to be anywhere from $2 million to $5 million per event.
If the UFC event does come to fruition, Affliction has reason to worry. The clothing company turned MMA promotion is reportedly banking on approximately 250,000 pay-per-view "buys" -- substantial numbers seen by the UFC (and UFC alone) in the U.S. Affliction headliner Fedor Emelianenko is an international superstar, but that status hasn't translated well to pay per view in the U.S. In fact, an April 2007 BodogFIGHT event that featured Emelianeno vs. Matt Lindland registered a lowly 13,000 "buys."
Additionally, the UFC has proven to be a hit on Spike TV. As mentioned above, the cable station can average more than a million viewers even with pre-recorded material. And live events, such as UFC 75 and Ortiz vs. Shamrock III, each peaked with nearly six million viewers. If the UFC produces an original event -- one that doesn't include a $40 price tag -- it'll surely impact Affliction's pay-per-view numbers. Marketable stars such as Silva and Vera could make the hit that much harder.
In any manner, if and when the UFC confirms the event details, expect an announcement soon. Affliction has been promoting its event for nearly two months, and the UFC has just 33 days to make a push.