in 2023 after a 4-year hiatus and a total brand revamp
pic you fav girl from 1-12 mine is # 6 :00hour
The company's chief financial officer, Timothy Johnson, said Thursday that Victoria's Secret plans to spend more on marketing in 2023, both to build brand awareness and to "support the new version of our fashion show, which is to come later this year." Retail Dive was first to spot the news.
Victoria's Secret has previously said the show would eventually return, but never set a date. Johnson, who made the remarks during a quarterly earnings call, didn't provide additional details about the show.
see it all here with video https://www.yahoo.com/news/victorias-secret-resurrecting-famous-fashion-213120002.html
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pic you fav girl from 1-12 mine is # 6 :00hour
- Victoria's Secret is bringing back its famous runway show this year after a four-year hiatus.
- The lingerie retailer canceled the show in 2019 after criticism, scandal, and lagging sales.
- It has since embarked on a turnaround and brand revamp to become more inclusive.
The company's chief financial officer, Timothy Johnson, said Thursday that Victoria's Secret plans to spend more on marketing in 2023, both to build brand awareness and to "support the new version of our fashion show, which is to come later this year." Retail Dive was first to spot the news.
Victoria's Secret has previously said the show would eventually return, but never set a date. Johnson, who made the remarks during a quarterly earnings call, didn't provide additional details about the show.
see it all here with video https://www.yahoo.com/news/victorias-secret-resurrecting-famous-fashion-213120002.html
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