I got into a debate with some people (who will remain nameless) at the Horseshoe Race and Sportsbook about a similar topic. The book has lost 8 out of ten weeks to the NFL, which is not unsual given the way this seaosn has gone.
Yesterday, the book lost about $50K, which may not seem like a lot of money, but when you add operating costs and the fact this is not a giant corporation with unlimited cash reseves, the loss is magnified.
The biggest losses were on DALLAS and BALTIMORE (the players had those teams big).
There's nothing that could have been done about DALLAS. But I suggested that the book needed to TAKE A STAND on some games -- especially obvious games where the public will pound one side.
I suggested that the BALT/JAX line was terrible. It came out at 6 and quickly moved to 6.5 This line should clearly have opened at 7.
The problem was -- the line was bad, then the books (including the Horseshoe) made the problem worse by NOT correcting the mistake when it was so obvious. I'm not saying that a Baltimore cover was obvious. What was obvious was the the public would ahpper the game and bet the favorite (which is exactly what happened.
The reason that was given was the the books wanted to avoid a so-called "Polish middle" where the 6, 6.5 and 7 are all covered and the book loses big if it hits right on 6 or 7. The way to sharpen the line is to allow betting early in the week (up to $1.000) and monitor the money flow and action (I'm oversimplifying). Then, a tight line will be in place by Wednesday. Furthermore, when a line is bad (that is, it gets a lot of traffic on one side), the number better be moved or the book stands the risk of losing five or six figures.
Sportsbooks are very relectant to move ONTO key numbers when they have opened a half to full point off the number. this has everything to do with getting MIDDLED.
The bottom line is -- these linesmakers are not doing their homework in many cases and are having a very hard time anticipating the public reaction to the popular teams. They continue to give bargain prices to the favorites, which is going to destroy them unless some corrections are made.
-- Nolan Dalla