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Peacock Game Likely Cost NFL More Than 10 Million Viewers
In case you hadn't heard through the chorus of complaints, Saturday's Wild Card game between the Kansas City Chiefs and the Miami Dolphins was broadcast excluswww.thebiglead.com
In case you hadn't heard through the chorus of complaints, Saturday's Wild Card game between the Kansas City Chiefs and the Miami Dolphins was broadcast exclusively on Peacock, NBC's streaming service. While the network has been crowing about the 23 million viewers it received for that game, a closer examination shows the NFL likely cost itself millions of viewers by not having the contest broadcast in a traditional format.
As Sports Illustrated's Jimmy Traina pointed out, the league likely left 10 to 12 million viewers on the table. The Green Bay Packers' win over the Dallas Cowboys was broadcast on FOX and landed 40 million viewers, while the Detroit Lions' win over the Los Angeles Rams was on NBC and garnered 36 million viewers. In the weekend's only other game we have numbers for, the Houston Texans' win over the Cleveland Browns was also on NBC and got 29 million viewers. So, of the four games we have numbers for, the Peacock game had the lowest viewership. By far.
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