Name one successful pay site on on the internet with the exception of porn.
Hmmmmmmm.......just off the top of the head; Consumer Reports, Motley Fool, James Cramer's Site, Digiturf, Paypal, etc..etc..
To tell ya the truth, the "pay" thing might not be a bad idea. I'm sure $25 bucks isn't gonna put a strain on anyone except maybe Butter Bean. As someone pointed out earlier, ND's NFL picks are worth MUCH MUCH more than that! If Jack doesn't need the extra cabbage to run the site, then he could put all the annual membership fees into a big pot and have some more mighty fine contests throughout the year...