see, that's the problem here. the fundamentals will have zero impact as long as it's all cult-members buying. they don't care that it's losing money, and always will. they don't care that trump has never been a part of a profitable business. so they may actually keep the price artificially inflated for a while. any bad news regarding the company will be "fake news" and a "political witch hunt."
one potentially interesting moment will be if he sells his shares as soon as he can, what that will do to the stock. will the cult members all dump it immediately? based on the current contract, he can do that in 6 months. could be a very chaotic day.
obviously, long-term, this company will end up bankrupt, just like every single one of his companies. but the concern is that the stock price remains inflated past the expiration date on any options.
and, yeah, i read somewhere that there likely wouldn't be any shares available for actual shorting. i didn't dig into the details, but i assume that's a short-term issue.