He's been a scammer for over a decade now. Almost everything he says is a complete lie. But I give him credit, he's made a bunch of money lying to people and has racked up quite a social media following. He ain't stupid, he's just a liar. But again, I give him credit for making decent money off his lies.
He found a persona "by accident". About ten/fifteen years ago he had a small part in a documentary that came about by accident (he was on screen for like 2 minutes). He got a tiny bit of fame off of it, found out he could lie his ass off just making up bullshit, and he ran with it.