I got the impression from Cuban and earlier interviews w/Silver that they invision peanuts,popcorn and halftime lines on the spot in the stands with the same zest and conversation that is had in Europe.
The "lines on the spot" live wagering has been shown in Aussy/NZ for decades for Rugby, and same for UK for soccer. Here in Canada you can see betting lines on some CFL broadcasts, in fact you had the Sportsbook logo right at midfield. I see the exact same thing happening in the USA within next couple years. If you think the NFL or NBA won't eventually accept MILLIONS of dollars from a Sportsbook to advertise with them you are wrong. It will take a while but eventually one of the leagues will do what happens all over the world and accept sponsorship. And oh yeah, look at all the professional sports teams around the world that are sponsored by Sportsbooks, eventually one team in the USA will get sponsored, just wait.
USA is behind the times with Sports Betting, the country be quick to catch up when the money starts rolling in.
Oh and for all of you bitching about how "the odds will suck", sure that might happen at first, but eventually one State will allow "the big boys" to step in and have them run things. The huge Sportsbooks of the world will arrive in one State and "make things right". The State will just tax the fuck out of them and you'll have point spread lines at -110 and parlays that pay out at true odds. The Canadian company Stars Group just bought Skybet for 4.7 billion US dollars, just think how much they'd pay a State to set up shop and run things. As I said eventually "one of the big boys" will step in and run things right. And when that happens other States will follow.
I can tell you from experience that back in the late 80's when Canada got on board it was a cluster fuck in most Provinces. And that was back when pretty much nobody had Internet access, I can just imagine all the fuck ups that will take place with States running things now. Now you have way more things that can go wrong, back in the 80's you didn't have to worry about somebody logging in from out of State or hacking your website, way more things to worry about now.
As mentioned on here before I still remember back in the late 80's when Ontario (biggest Province in Canada) lost massive amounts of money when SIX English Premier League soccer games were COMPLETED yet you could still bet on the games. The games were done early in the afternoon, it took until the next morning before the error was found out. You had people betting 6 team parlays at massive odds winning bets. Pretty easy to win 6 team parlays when the 6 games were done. That would have never happened if they "let the experts run things" but they thought they could do it all themselves, they were wrong. I see the same thing happening in the USA. Eventually it will work itself out, it will take time.
5 years from now you will have Pro Teams in USA sponsored by Sportsbooks and you'll have Sportsbooks advertising all over the place, just a matter of time. And what will happen when these Sportsbooks come into the US Market? Competition, that's what. If you have Stars Group, William Hill, Bet365, Ladbrokes, Betsson Group, Sportingbet, Betfair, Paddypower, BetVictor, etc, etc, all competing then I can tell you one thing, you won't be getting -120 juice on lines I can tell you that. Long way off from that right now, but eventually that competition will arrive on US soil and with that competition the consumer will be the winner.