For the most part, a reverse stock split is never good, but this 'could' help the stock get listed earlier. This will certainly help future prospects for the company.
Reverse stock splits are MUCH more dangerous when the company is heading down. The above quoted line is a real key, too.
I think we will have a little negative reaction due to the awful stigma with a reverse split, but this doesn't bother me too much at this point.
But why 100 for 1? They only need a buck to get listed.