Dana:
"Being a fight promoter, and being in the business that we're in, you can't make somebody fight," he said. "I can't make you fight. You're either a fighter, or you're not. This is what we all do for a living. I have a building here in Las Vegas that 250 people have been busting their ass, working hard, to promote this fight. Not just for Jon Jones, but for everyone on this card."
"You know what? Good for you Jon Jones. You're rich and you've got some money, and you don't need to take this fight. But there's a bunch of guys on the undercard that this is how they feed their family, and this is how they make a living. And the UFC has spent [expletive] of money to promote this fight."