He was a persona. Like we all are. Much of what comes out is true, some of what comes out is limited to online and probably not the interaction people in the 'real-world' have with us. Either way, none of us can judge someone without knowing the full body of work. Either way he probably had kids/family/friends to some degree and his heart attack is their loss. It's just piss poor form to make light or jokes of the situation.